04/11/2016 - 11:47am

One of the most legendary brands in skin care has launched two new products to meet customer demand for smaller and more portable sizes. 

04/08/2016 - 2:12pm

Drug Store News and Mack Elevation Forum on April 6 hosted the second annual New General Market Forum, an event that saw some of the most innovative brands and retailers in the personal care industry discussing a roadmap to better serve today’s key consumers.

04/08/2016 - 11:40am

Natural personal care brand Tom's of Maine is launching a campaign to bring awareness to the staggering amount of trash in landfills.

04/08/2016 - 10:25am

One of the most popular organic personal care brands on the market has unveiled a reinvigorated packaging design and brand logo, as well as improved product formulas.

04/08/2016 - 9:51am

Actress and activist Sophia Bush joined beauty brand EcoTools and Glamour magazine in a panel discussion on April 6 to raise awareness for women’s empowerment.

04/07/2016 - 8:49am

Real Techniques is empowering its million-plus social media fan base to determine the final design for the brand's 2016 limited-edition brush set. 

04/06/2016 - 10:55am

Bioré Skincare has chosen a popular ABC Family actress to be the new face of the brand for 2016 and star in advertising campaigns for the company’s new baking soda cleansers, which hit shelves earlier this year.

04/06/2016 - 10:26am

A new company is looking to disrupt the beauty industry by offering consumers a box of products curated by celebrity stylists.

04/06/2016 - 9:05am

Edgewell Personal Care is expanding its Banana Boat line with a new sun care product that allows consumers easily brush sand off their skin.