In 1992, Softlips launched its first lip balm targeting women with its unique slim stick packaging, and now the brand is thinking outside of the “tube” with its new Softlips Cubes.
Mwah, which is a Clio brand, is targeting tweens and teens with its new lip care range that is wrapped in bright, fun packaging for mass appeal.
With beauty mavens still embracing the bold lip trend, the lip gloss segment has lost some of its shine, as sales experienced a double-digit decline.
Coty’s Sally Hansen brand is looking to revolutionize the at-home gel manicure segment with its new Miracle Gel.
“Fusing” together gel and nail polish — literally — is SensatioNail Fuse, which was launched earlier this year by Pacific World.
Coty’s Rimmel London Professional Eyebrow Pencil is enjoying strong double-digit growth — 24% to be exact, according to IRI’s latest data — as beauty mavens continue to embrace the bold brow trend.
Beauty shoppers are loving L’Oréal’s Brow Stylist pencil, as evidenced by the 19% jump in sales, according to the latest IRI data.
The nail care segment continues to battle a downshift in sales as the once red-hot at-home gel manicure trend cools and manufacturers face tough comps.
Bold brows are hot, hot, hot.
The trend toward a defined eye continues to fuel sales of eye makeup and that is especially the case for brows, as sales are on the rise in both the mass market and prestige channels.
Merck Consumer Care, the makers of Coppertone, and the scientists at the Coppertone Solar Research Center have developed the Coppertone Sport AccuSpray to help prevent overspray.