In November 2014, Revlon president and CEO Lorenzo Delpani flipped the switch on a digital billboard in Times Square, igniting a new Revlon image under the logo, Love Is On. Delpani discovered the word love in Revlon, and that mantra now permeates everything the beauty firm touches.
While many women want the look of artificial lashes, some have been afraid to try them. Kiss hopes to be a solution with the introduction of Kiss Lash 101, an all-in-one kit including a step-by-step guide, lashes, lash scissors, adhesive and an applicator.
Eye beauty product sales are nothing to blink at. The category experienced a robust 4.6% growth rate for the 52-week period ended Nov.1, 2015, as tracked by IRI across multi-outlets. Total eye sales eclipsed the $2 billion mark — topping both face and lip.
With the popularity of selfies proliferating, it is no surprise there’s renewed focus on facial makeup. After a few years of dull sales, volume for the 52-week period ended Nov. 1, tracked by IRI across multi-outlets, rose 3.5%.
"By participating in our '2016 Starting Points' promotion, our customers will have the opportunity to earn thousands of Plenti points while shopping for everyday items," noted Rite Aid SVP marketing John Learish.