CoverGirl has launched a new augmented reality app that complements drug store browsing by allowing consumers to try out a product virtually, according to Digiday.
Consumers looking for another way to remove their unwanted hair will have a new option from Bikini Velvet.
Unilever's biggest brands kicked off the largest U.S. Hispanic social media and entertainment gathering in the country in Miami this month.
Actress and musician Kat Graham is helping personal care brand Caress launch a new campaign that shows women how to activate their inner queen.
Just in time for frizz season (summer), John Frieda Hair Care is enlisting an award-winning actress for a new campaign called #FrizzFreeHairGoals.
Sunday evening at NACDS Annual Meeting, Paris Presents held a cocktail reception at the Breakers Hotel Beach Club Room featuring makeup sensations Samantha and Nicola Chapman.
Tom’s of Maine is adding four new products to its natural portfolio to meet the personal care needs of both parents and kids.
Drug Store News has partnered with Competitive Promotion Report and IRI to create a series of exclusive reports. This edition explores the hair conditioner category.
As manufacturers grow their businesses, opportunities to expand trade promotion programs will arise.
Virtual makeover app YouCam is expanding its functionality to improve the customer experience at cosmetic counters.