Drug Store News has learned that Walgreens has teamed up with beauty company Maesa to launch a multi-cultural beauty brand called Circa. The nationwide launch supports Walgreens' desire to increase accessibility to well-priced, diverse, specialty beauty offerings and reflects its commitment to owned brands.
In its first acquisition in 10 years, Macy’s has signed an agreement to acquire luxury beauty products retailer Bluemercury for $210 million in cash. The privately held Bluemercury, based in Washington, D.C., currently operates about 60 specialty stores in 18 states, primarily in prime street-level locations and urban lifestyle centers. Most locations include in-house spas. The company also operates an online business.
Procter & Gamble is supporting its newly introduced outdoor-inspired Fresher Collection with an integrated marketing campaign that includes setting up an Old Spice Nature Exchange Vending Machine in New York City’s Grand Central Station.
Today’s retailers are increasingly going high tech, embracing the latest technologies to further elevate the in-store shopping experience. This trend is especially evident in the beauty and fashion space — and for good reason. Such technologies enable shoppers to easily “try before they buy” and quickly access product information.
The old adage may claim that “beauty is only skin deep,” but what today’s retailers are realizing is that beauty is as deep as the customer experience. This has given rise to a heightened focus on new services, higher-end offerings and staffing beauty departments with specially trained beauty advisers.