As the holiday season approaches, Procter & Gamble’s Old Spice has released the Old Spice “Dadsong” integrated ad campaign, which builds on the Smellcome to Manhood-themed narrative of the Old Spice "Mom Song" TV spot released in January.
More consumers are planning to shop on Black Friday than Thanksgiving, however when compared to last year, shopping intent has slightly decreased, according to a recently released survey from CivicScience.
More than 20 military teens and their mothers from USO's Operation: That's My Dress! recently attended L'Oréal USA's “Have A Beautiful Day,” a company initiative designed to promote veterans in the workforce.
With 14 days to go, ClickStick, a smart eco-friendly deodorant applicator, has gained more than 1,000 backers and more than 80% of its funding goal for its Kickstarter campaign. The brand has also introduced the Deodorant Save Club.