Tony Giovanni, who got his start in the industry at Revlon, has extensive experience in brand development and sales.
The CPG giant will be paying $1 billion cash for the company, which markets the No.1 water flosser brand and showerhead brand, and brought in $265 million in sales for the 12 months ended June 30.
Sleek has a unique heritage that originated in London when a local beauty entrepreneur noted that women of color were underrepresented in the cosmetics market.
Today, SSI builds upon its 30-year track record developing strategies to maximize distribution, promotion and sales opportunities using an integrated approach.
The four additions join the initial three-product line of body care products Trilogy introduced in late May.
Beiersdorf’s Aquaphor Baby brand has introduced Aquaphor Baby Fast Relief Paste, an odorless paste made with 40% zinc oxide that blocks moisture to keep the baby protected.
The Estée Lauder Lipstick Chatbot is the next step in Estée Lauder’s partnership with ModiFace, which started with the May rollout of augmented reality virtual try-on technology on the company’s e-commerce product pages.
The latest "dollar store" Brandless is open for business online, merchandising hundreds of SKUs all for the low price of $3.
The partnership between the two companies began with brands L’Oréal Paris and Yves Saint Laurent in Japan, with the first phase beginning at this year’s Cannes Film Festival.