Drug store retailers sense a shift in skin care. While for many years they enjoyed the glowing results of anti-aging, that segment has plateaued. Instead, they are looking to growth from cleansers and therapeutic offers.
The ethnic category is perhaps now undergoing the most seismic changes it has experienced in the past 20 years. The opportunity to better serve multicultural consumers has retailers brimming with excitement, but perplexed at the same time.
Oral care is exhibiting growth at mass, with dollar sales in most sub-categories showing somewhat of a bump or a marked upswing. But popular whiteners declined 5%, which buyers attributed to overloading of the category and less expensive choices that dragged down dollars.
When two women sat talking about their frustration with self-tanners, along with their disenchantment with how poorly cellulite creams work, they had an idea. Why not combine them and come up with something that really works?