New packaging formats, consumer interest in therapeutic body care and a long, cold 2013-2014 winter in much of the United States helped fuel sales in the body-, hand- and foot-care category — a category that, according to research firm Mintel, experienced virtually no sales growth between 2009 and 2011.
SoapBox, a mission-based personal care company that highlighted its range of bar soaps, body washes, lotions and liquid hand soaps at the 2014 National Association of Chain Drug Stores Total Store Expo in Boston, has broadened its distribution, enabling the company’s charitable mission to have a larger impact on communities around the United States.
Good news for manufacturers of soap, bath and shower products is that growth has been solid, with sales increasing a hefty 18%, to about $5.4 billion, between 2008 and 2013, according to research firm Mintel.
Beauty is a big business with diverse outlets for consumption. To help suppliers and retailers better understand who is buying, what they are buying and where they are buying, Drug Store News this month hosted an exclusive webinar from consumer analytics company TABS Group, “2014 Insights into the Beauty Consumer.”
Procter & Gamble’s nice’n easy has selected actress Christina Hendricks as its brand ambassador, representing the brand’s new “Shift a Shade” campaign inspiring women to make a hair shade shift to find their true color.