Bare Escentuals is launching in September its first-ever global creative platform and marketing campaign, “Be a Force of Beauty,” aimed at amplifying the core belief that beauty can change the world, both by inspiring positivity and activating women to put beauty into action.
Unilever announced on Wednesday that it has completed the sale of the Alberto VO5 brand in the United States and Puerto Rico and the Rave brand globally to private equity firm Brynwood Partners, following approval by the U.S. Department of Justice.
Derma e Natural Bodycare, a maker of natural skin care products, has hired a North American beauty sales manager to help bolster sales and awareness of its natural facial care brand in the United States.
Oral care company Sunstar Americas has inked a licensing agreement with film and entertainment company Lucasfilm to launch a new line of manual and power toothbrushes featuring iconic characters and lightsabers from the “Star Wars” film saga and “Star Wars: The Clone Wars” television series.
Responding to weekend press reports, consumer products company Spectrum Brands issued a statement indicating that it has not offered to acquire King of Shaves, a U.K.-based company with whom Spectrum has a multiyear distribution agreement through its Remington North America division.
Tennis champion Serena Williams joined OPI co-founder Suzi Weiss-Fischmann at a New York City event on Aug. 25 to officially launch the final series of nail lacquers in her Glam Slam! by OPI promotion, which kicked off earlier this year.
Female DJs are the newest trendsetters for what is hot in music, style and pop culture, and Unilever’s Dove Go Fresh deodorant and body mist and MTV are spotlighting three up-and-coming DJs in a new video series, titled "Dove Fresh Spin," in an effort to bring this emerging set of style mavens to women everywhere.