To better connect with today's beauty consumers, mass market retailers should consider implementing a multisensory playground or a "BeautySphere," engaging them with a calendar of in-store pop-up activities and implementing a "roving endcap" as a cost-effective way to execute new ideas and highlight new products. Those were just some of the ideas that emerged Thursday evening during the Fashion Institute of Technology Class of 2011 Capstone presentations and graduation reception in New York.
Joseph Mercola, a doctor that is board-certified in family medicine and trained in both traditional and natural medicine, has introduced a new bath care line that is made from certified U.S. Department of Agriculture organic oils and extracts.
Sunstar Americas announced the recent introduction of its newest entries into the flosser category: Gum Eez-Thru flossers with vitamin E and fluoride, and Gum Eez-Thru mint flossers in a new value size.
Black Opal, a maker of African-American skin care and color cosmetics, has announced the donation of $25,000 to the Georges Malaika Foundation, which will aid in the building of a new school for young girls in the Democratic Republic of Congo.
Unilever's Dove celebrated the launch of its new Dove VisibleCare body wash collection with a contest that gave one woman the opportunity to get a taste of what celebrities experience on ABC's "Dancing with the Stars."
Energizer Personal Care's Schick Intuition razor has partnered with fashion blogger Kelly Framel, creator of The Glamourai, to create three designs for the Intuition Naturals razor. Consumers will be able to vote on the designs and pick their favorite.
OPI Products has inked a deal with the Miss Universe Organization to launch the Miss Universe Collection, with colors to be revealed June 14 in Las Vegas at a special event surrounding the 2011 Miss USA Pageant.