The Mentholatum Co. has updated the packaging of its lip care line Softlips to include a new logo and graphics, although the company retained Softlips’ signature slender sticks and the light flavors/formulas.
The wider availability of relaxants and perms — which largely are geared toward African-American hair — coupled with consumers seeking greater value due to a challenging economy has helped fuel sales of the niche segment.
To better connect with today's beauty consumers, mass market retailers should consider implementing a multisensory playground or a "BeautySphere," engaging them with a calendar of in-store pop-up activities and implementing a "roving endcap" as a cost-effective way to execute new ideas and highlight new products. Those were just some of the ideas that emerged Thursday evening during the Fashion Institute of Technology Class of 2011 Capstone presentations and graduation reception in New York.
Joseph Mercola, a doctor that is board-certified in family medicine and trained in both traditional and natural medicine, has introduced a new bath care line that is made from certified U.S. Department of Agriculture organic oils and extracts.
Sunstar Americas announced the recent introduction of its newest entries into the flosser category: Gum Eez-Thru flossers with vitamin E and fluoride, and Gum Eez-Thru mint flossers in a new value size.
Black Opal, a maker of African-American skin care and color cosmetics, has announced the donation of $25,000 to the Georges Malaika Foundation, which will aid in the building of a new school for young girls in the Democratic Republic of Congo.