A decade ago, Unilever’s Axe revolutionized the American grooming industry with its launch and has since become a leading men’s grooming brand. Now the brand is aiming to make history again with its first-ever fragrance for her. Enter Anarchy.
In the United States, beauty sales in both the mass and prestige channels were positive month after month in 2011, but prestige beauty took the spotlight in 2011, according to market research company The NDP Group.
To raise awareness of kids’ oral health during the American Dental Association’s National Children’s Dental Health Month, Procter & Gamble’s Crest and Oral-B have partnered with Dr. Jennifer Salzer, a dentist, orthodontist and mom, to help parents and children brush up on healthy oral care habits.
Global cosmetic, skin care, fragrance and spa company Borghese has partnered with Primary One Brands, which provides salon-branded products to all classes of trade, to launch a new line of hair care products by Borghese.