07/19/2012 - 2:43pm

Beauty brand Wet 'n Wild — which is a division of Markwins North America — started the year by signing superstar Fergie as its very first global beauty ambassador, and now the brand has announced its expansion into an additional 500 Walmart stores beginning in late July.

07/18/2012 - 12:30pm

Ethnic hair care brand SoftSheen-Carson has introduced its next major breakthrough in styling — the Dark and Lovely 6 Week Anti-Reversion cream serum.

07/18/2012 - 12:04pm

British celebrity hair stylist Lee Stafford, who brought his line of products to the United States in May, is introducing two additions to the 19-product list at Ulta Beauty.

07/18/2012 - 11:31am

Ethnic beauty brand Black Opal Cosmetics is promoting the Black Opal “Sparkle” national sweepstakes, and also has been named the official U.S. cosmetics partner of the movie “Sparkle,” in theaters Aug. 17.

07/18/2012 - 11:22am

October is breast cancer awareness month and, for a second year in a row, Not Your Mother’s hair care brand has selected to donate 10% of all its online sales during the month to the Young Survival Coalition.

07/18/2012 - 11:14am

Natural personal care brand Burt’s Bees has inked a licensing deal with Ayablu to launch a Burt’s Bees Baby-licensed lifestyle brand for babies and moms.

07/18/2012 - 10:58am

FaceLube, an anti-aging skin care line for men, has partnered with the STA-BIL Lawn and Garden Mower Racing Series by becoming the official sponsor of the “FaceLube Best New Face Award,” honoring the U.S. Lawn Mower Racing Association Rookie of the Year as lawn mower racing celebrates its 20th anniversary in 2012.

07/18/2012 - 10:50am

Helen of Troy has teamed up with four-time world champion boxer Laila Ali to develop a new line of styling tools for multicultural hair.

07/16/2012 - 5:18pm

What type of makeup is hot? That which offers skin care benefits.