Beauty brand Wet 'n Wild — which is a division of Markwins North America — started the year by signing superstar Fergie as its very first global beauty ambassador, and now the brand has announced its expansion into an additional 500 Walmart stores beginning in late July.
Ethnic beauty brand Black Opal Cosmetics is promoting the Black Opal “Sparkle” national sweepstakes, and also has been named the official U.S. cosmetics partner of the movie “Sparkle,” in theaters Aug. 17.
October is breast cancer awareness month and, for a second year in a row, Not Your Mother’s hair care brand has selected to donate 10% of all its online sales during the month to the Young Survival Coalition.
FaceLube, an anti-aging skin care line for men, has partnered with the STA-BIL Lawn and Garden Mower Racing Series by becoming the official sponsor of the “FaceLube Best New Face Award,” honoring the U.S. Lawn Mower Racing Association Rookie of the Year as lawn mower racing celebrates its 20th anniversary in 2012.