Procter & Gamble’s Pantene is looking to give women a newfound love for their hair with its new Expert Collection, which, according to the brand, marks an important milestone for Pantene and presents 10 years of research and expert results.
Sales of color cosmetics lost some of its shimmer during the recession as beauty mavens reduced purchase cycles, traded down to value brands and cut back on experimenting with new products. However, consumers are returning to the category, which is likely to spell strong sales for spring and beyond.
In honor of National Bullying Prevention Month in October, Secret Deodorant launched the new “Gang Up for Good” hub at MeanStinks.com — aggregating real-time, anti-bullying content and encouragement from across the brand’s social channels with searchable peer-to-peer advice.
ISM International has announced that, following initial negotiations with several large retails chains, it has secured a distribution deal with a well-known U.S. retail chain for its line of organic green cosmetic MyGirl products.