Unilever's offer to shed some of its bar soap business to win United Kingdom competition approval for its acquisition of hair and personal care products manufacturer Alberto Culver was accepted by the U.K. Office of Fair Trading.
Beauty mavens now can explore beauty items, get a beauty consultation, and read and write product reviews from the palm of their hand via a new multibranded mobile application from Procter & Gamble Beauty & Grooming.
Total U.S. beauty sales in both the food/drug/mass and prestige channels experienced similar trends in first quarter 2011, according to market research providers NPD and SymphonyIRI, although makeup sales fared slightly better within the food/drug/mass channel.
Increasingly, social media is leveling the playing field for small- and mid-sized brand marketers, opening new, more affordable and more effective avenues to communicate with consumers versus such traditional media as TV and radio. And new research suggests the balance of power already may be tipping in favor of social marketing, particularly in certain categories and definitely among certain consumers.