Bic has teamed up with House Party, a marketing company that specializes in delivering products into the homes of consumers via "party packs," to promote its Bic Soleil women's disposable razors for summer. Under the partnership, Bic is hosting 1,000 parties across the country in the homes of target consumers on June 4.
Summer's Eve, a maker of feminine hygiene products, has teamed up with women's health and empowerment expert Carla Stokes and advocacy organization I Am That Girl, led by women's movement advocate and "Survivor" finalist Alexis Jones, for an upcoming campaign to engage, educate and empower women to better understand and nurture their bodies.
Alterna, a marketer of personal care products and therapeutic over-the-counter medicines, has signed a new trademark and know-how license agreement with Spirig Pharma AG of Egerkingen, Switzerland, which expands Alterna's exclusive rights to distribute Kerasal one-step exfoliating moisturizing foot ointment to 80 countries outside of North America.
Oral care company AloeSense has hired advertising agency Western Creative to design a new website to promote its AloeSense products, including toothpaste, dental floss, lip balm and extra-sensitive toothbrushes.
Cosmetic Executive Women recognized the most innovative beauty products of the year at the 17th Annual CEW Beauty Awards held May 20 in New York, which for the first time included the new Eco Beauty Award and a partnership with social networking site Foursquare.