Beauty is not just about making women (and men), well, beautiful. But it is increasingly about providing consumers with solutions that will save them time and money, and, perhaps even more importantly, provide value. And those products that deliver value, help consumers save money and make their lives just a little bit easier stand to win big.
What’s the buzz in beauty? Walking the NACDS Marketplace show floor, there is definitely more of the same old same old, but DSN beauty expert Antoinette Alexander found several products she thinks will make the cut.
The 2012 National Association of Chain Drug Stores Marketplace Conference kicked off Saturday morning with a bang as retailers and suppliers gathered for Meet the Market, a special program designed to provide attendees the opportunity to present and be presented with new products.
“Show me white spaces and create [value] that I don’t already have.” That’s what one retailer polled by the Mack Elevation Forum said regarding what suppliers need to do to score a win. And that may be both the challenge and the opportunity for suppliers today as they prepared for NACDS Marketplace meetings.
Makucell — a regenerative biotechnology company that develops, manufactures and distributes anti-aging skin care — has unveiled its new Renewnt brand. The product line uses a proprietary ingredient known as Asymmtate, which the company said energizes the skin's stem cells, encouraging youthful cell behavior for firmer and smoother skin.
Unilever’s Axe Hair brand for men has teamed up with Universal Pictures' upcoming comedy “Ted” to create a partnership that speaks to the irreverent nature and humor of both the film and the Axe Hair brand.