Pacific World is a provider of nail care products and beauty accessories and sells its products in more than 85,000 doors in more than 80 countries. Joel Carden, EVP of Pacific World, recently talked with Drug Store News about what has led to the global beauty company’s success and how it continues to achieve growth through retailer partnerships, innovation and mergers.
Beauty mavens are going bonkers for BB creams! Exactly what is a BB cream? It is a relatively new multifunctional product, also referred to as ‘blemish balm’ or ‘beauty balm,’ that combines the functionality of primers, SPF and moisturizers, along with the anti-aging benefits of skin serums.
In an effort to emphasize the importance of touch, Beiersdorf’s Nivea brand hosted on Wednesday a consumer-engaging event in New York City’s Herald Square to celebrate National PDA Day and the official start of summer.