11/29/2012 - 5:19pm

The entirety of Rite Aid’s marketing message can really be broken down to just two simple, yet powerful words: 
wellness empowerment. 


11/29/2012 - 5:19pm

The success of Rite Aid’s Wellness store is in the experience. It’s welcoming. It’s engaging. And across various touchpoints throughout the store, it helps guide Rite Aid customers toward however it is they define “well.” That’s as much a function of design of the stores as it is the people and the products in those stores.


11/29/2012 - 5:19pm

An often-heard remark in arguments between people is, “You’re not looking at the big picture.” But it’s often just as important to look not just at the big picture, but all the little parts that constitute it, especially if you’re the head of store operations for a major retail chain.


11/29/2012 - 5:19pm

Drug stores, especially chain drug stores, brand themselves differently. But once customers step through the doors, they tend to only see slight variations of the same thing: the same shelves, too tall for mere humans to reach the top without a ladder; the same product categories every other drug store carries; the same pharmacy counter in the back of the store; and the same cash registers in the front. Some stores have carpets, others have tile floors.


11/29/2012 - 5:18pm

The economy continues to be the single largest influencer in the growth of the health, beauty and wellness industry. The annual inflation rate has averaged just more than 2% during the past five years.

11/29/2012 - 5:18pm

Older women are not yearning for the beauty of their teens and 20s, but their views on beauty do change as they grow older. Marked by a confidence that is beautiful in and of itself, older women do aspire to look their best at their age, and they desire more information and product ads that they can both relate to and believe, according to a recent study on female baby boomers.


11/29/2012 - 5:18pm

Bettie Page has come to Boston. Tatyana Designs, a Las Vegas-based retailer specializing in contemporary designs inspired by the iconic Bettie Page, opened in late October its Boston boutique — marking its tenth U.S. location. Nestled at 32 Newbury St., in the heart of the shopping jewel of Boston, the store’s neighbors include Burberry, Chanel and Cartier.


11/29/2012 - 11:43am

PR and social media marketing specialists Robin Leedy & Associates on Tuesday named Tara McNally to oversee account teams and staff development, client services and brand campaigns from the firm's new Manhattan office at Fifth Avenue and 44th Street.

11/29/2012 - 11:16am

The Estée Lauder Cos. on Thursday stated that Jane Lauder and Peter Lichtenthal will each assume additional responsibilities as part of the company’s previously announced strategic organizational redesign.