Beiersdorf's Nivea skin care brand is celebrating its 100th anniversary and is bringing the party to New York with a free, five-day pop-up experience in Grand Central Terminal, as part of the yearlong celebration.
Procter & Gamble's Head & Shoulders has tapped Alyson Hannigan, star of CBS' "How I Met Your Mother" and "American Pie," to be the brand's female ambassador. Hannigan will appear in a campaign targeting female consumers starting this month.
It is no secret that consumers have changed their mindset and shopping behavior in the wake of the weakened economy. Today’s shoppers continue to have a greater focus on more cost-effective at-home beauty solutions, and hair coloring is no exception.
Research has shown that many consumers believe how you age is mostly tied to genetics, diet and exercise, but many women still are purchasing anti-aging products — and will continue to do so — with the hope they’ll find magic in a jar.
Unilever has announced changes to its category and go-to-market structure to further support its growth plans and allow for a more efficient rollout of increasingly bigger and more scalable innovations.
With more than half of women in the United States between the ages of 25 and 58 years battling some form of acne and the average age for acne patients on the rise, according to the American Academy of Dermatology, it is no surprise that sales of acne treatments have experienced an uptick at food, drug and mass.