02/06/2017 - 1:21pm

As part of the Hydro Wash launch, Old Spice is bringing back its Legendary Man, Axel Kiener, for a new integrated ad campaign, “Don’t Smell Yourself Short.” 

02/03/2017 - 12:59pm

The site was designed with the aim of providing a mobile-friendly shopping experience and including such information as featured ingredients on product pages and the story of the brand’s activism. 

02/02/2017 - 2:55pm

Sales across the North American OTC Healthcare segment were up 7.4%.

02/02/2017 - 2:29pm

America’s selfie-, Instagram- and overall social media-obsessed habits are propelling growth of oral care products promising instant fixes.

02/02/2017 - 12:18pm

Coty said that Younique would operate as a separate business within its consumer beauty division, led by current CEO Derek Maxfield and chief visionary officer Melanie Huscroft, as well as Younique’s management team, in partnership with Coty. 

02/02/2017 - 11:31am

Developed with guidance of senior executives from many top retailers, GMDC Academy provides a behind-the-scenes look at how buyers make listing decisions.

02/01/2017 - 3:05pm

For the study, the Perception Institute worked with Sundial Brands to create a Hair Implicit Association Test, which was used along with an extensive online survey to establish a baseline measure of biases people have against natural and textured hair. 

02/01/2017 - 1:49pm

Rite Aid shelves are lined with a large assortment of classic chocolate hearts, among other seasonal delights, for Valentine's Day.

02/01/2017 - 12:28pm

Ahead of its national launch of Differin Gel, a prescription-strength OTC retinoid acne treatment, Galderma has announced its partnership with “Pretty Little Liars” actress Ashley Benson.