06/02/2016 - 10:36am

Discount grocer ALDI plans to introduce its first full line of baby products, Little Journey, in August.

06/02/2016 - 7:47am

Johnson & Johnson is looking to strengthen its position in hair care by agreeing to acquire Vogue International, a privately held personal care products company, for approximately $3.3 billion in cash.

06/01/2016 - 3:56pm

If ever a beauty brand resonated with the times, it’s Milani. In an age of increasing diversity and inclusivity, and a time when millennials and multicultural consumers have emerged as major buying forces, Milani is making the right moves.

06/01/2016 - 3:56pm

Vogue International’s OGX brand shares its secrets to catering to the female New General Market consumer.

06/01/2016 - 3:55pm

Beiersdorf leverages social media to introduce consumers — and engage existing customers — to each of its brands

06/01/2016 - 3:55pm

Kao USA is a prime example of a company plugged into the New General Market, rebooting classics to introduce them to the millennial market, while not losing its loyal base.

06/01/2016 - 3:55pm

Conair's Virtual Hairstyle Makeover Tool allows consumers to engage with the brand while shopping, seeing how they look with different hairstyles, as well as experimenting with and customizing their own looks. They can then purchase the appropriate styling tool to replicate the look or looks they created at home.

06/01/2016 - 3:55pm

Paris Presents leverages digital marketing and social media to teach consumers techniques for getting the products and tools to work for them and employing each one to create looks that they love.

06/01/2016 - 3:55pm

Henkel not only has one of the highest engaging brands with millennials, but the company is making sure its team is as up to date with social digital tools as its youthful fans.