Eyebrow makeup sales rocketed 50% for the most recent 52-week period, according to IRI. What’s behind the wildfire growth is a movement for dramatic, yet tamed brows, ignited by celebs sporting the “eye brows on fleek” revolution.
It is 11 a.m. on a Thursday at the new NYX store in Willowbrook Mall in N.J., and already shoppers are congregating near the expansive lip collection. Called The Lip Bar, the fixture sports almost 700 colors.
Drug Store News and Mack Elevation Forum on April 6 hosted the second annual New General Market Forum, an event that saw some of the most innovative brands and retailers in the personal care industry discussing a roadmap to better serve today’s key consumers.