Over half of retail health clinic users (53%) purchase a product during or after their visit, including over-the-counter medication (36%), personal care products (27%), food (24%) or household cleaning products (18%).
The United States and Canada may share borders, but the two countries have few similarities when it comes to cosmetics and fragrances. Mass market cosmetics retailers have long envied the access Canadian retailers have to beauty brands that won’t distribute to American counterparts.
Beauty brands are rushing to add apps as a ploy to allow shoppers to experiment with beauty more often, while also eliminating the need for consumers to return products because of disappointment in shades. If a brand doesn’t have an app now, it probably will this year.