NEW YORK -- Allure magazine gathered a panel of top beauty experts to weigh in on what trends will drive beauty retail this year. Predictions include natural looking nails and skin covered in glitter, according to the magazine. (Allure)
The beauty category at retail drug stores has been turning more toward sampling with kiosks, apps, events and beauty advisers. Drug Store News recently spoke with Joann Marks, founder and CEO of the 25-year-old company Cosmetic Promotions, to discuss beauty sampling and experiential marketing.
A California-based company is taking on traditional and online-only retailers by developing a subscription service and online shop for beauty and wellness products that are free of toxic chemicals and other ingredients that are undesirable to many of today's shoppers.