Clif Bar commands a 24.8% dollar share of nutritional and intrinsic health value bars with $590.5 million in sales on 11.5% growth for the 52 weeks ended Dec. 25 across total U.S. multi-outlets, according to IRI.
Breakthrough brands, defined as those brands either introduced within the 52 weeks ended Dec. 25, 2016, or those brands that experienced blockbuster incremental growth in that time frame, feature leading meal-replacement solutions.
Twenty years ago this month, I put on what was then my “lucky” tie, this horrible, neon yellow number from Banana Republic — it wore more like a bad Hawaiian shirt than a tie — and I started a new job as senior editor for OTCs and natural health at Drug Store News. Sure, I have a lot less hair today than I did then, but I also have much better taste in ties.
Sales of durable medical equipment and the kind of home health products that help transition patient care from hospital settings to the home in the retail setting have only one direction to go. And that’s up.