Transactional business is over; brands must connect heart and soul. Today’s new consumer is more informed, more independent, more curious and more conversational than ever before. They want to be talked with — not talked to. It is about “share of heart,” not just “share of wallet.”
For retailers and CPG companies, there is an inherent danger into lumping people together in neat little buckets — which might explain why “personalization” is such a big buzzword in the industry these days. With millennials, it is like playing Russian roulette with your marketing dollars.
Drug Store News has partnered with Competitive Promotion Report, IRI and MarketTrack to create a series of exclusive reports; this one highlights the market performance of major manufacturers in the minerals and supplements segment within the vitamins, minerals and supplements category.
Last month, President Barack Obama signed into law the Ensuring Patient Access and Effective Drug Enforcement Act of 2016 that was advocated by the National Association of Chain Drug Stores and other industry groups.
In the 2015 State of the Union address, President Barack Obama announced the launch of the Precision Medicine Initiative — a bold new research effort that can be actuated by MD Labs' Rxight, a pharmacogenetic program.
A nonprescription drug user fee program would provide funding to supplement congressional non user-fee appropriations, and would support timely and efficient FDA review of ingredients in a monograph, agency says.
CVS Health envisions an environment of committed strategic minds, focused on achieving a vision of elevating supplier development to a higher level by providing an innovative learning program to the entire diverse supplier community.
Sparkling Ice has rolled out Sparkling Ice essence of sparkling water. The new collection is free of sweeteners, contains zero calories, has no artificial colors or preservatives, and delivers an “essence” of natural flavors.
As shoppers look for healthier alternatives to traditional soft drinks, the U.S. bottled water category is reaching new heights, according to Mintel. New data revealed that sales of bottled water increased 6.4% to more than $15 billion in 2015.