Hispanic consumers are a significant growth driver behind many dietary supplements, more so than their non-Hispanic counterparts. That may explain why Pharmavite recently introduced its bilingual “Vitamin & Supplement Wellness Wheel” to more than 1,500 locations.
Even though many cutting-edge marketers have for years successfully infused a Hispanic flavor into their overall marketing mix, the overall marketplace has yet to maximize the reach into this community relative to the overall buying power they wield.
Like a powerful tide that gradually eats away at the foundations of a once-impregnable sea wall, the booming market for generic drugs advances and recedes with the rise and fall in the number of branded drug patent expirations each year.
This month, DSN published the fifth edition of RxImpact, a special stand-alone report that we produce to help educate lawmakers about the ever-expanding role community pharmacy plays in our nation’s healthcare system. DSN ensures that every member of the Senate and the House of Representatives — and key House staffers — is hand-delivered a copy of RxImpact. Why? We want them to understand your story.
As retail pharmacy increasingly becomes a healthcare destination, new telehealth models are helping to expand both access to care and the scope of care. Telehealth’s role in retail healthcare delivery was explored by MinuteClinic VP medical operations Tobias Barker as part of a six-part Retail Healthcare Webinar series, produced by Drug Store News and the Convenient Care Association.
As part of its annual Industry Issues Conference in December, Drug Store News assembled a first-class panel of retail pharmacy and supplier executives for an exclusive, in-depth discussion on emerging best practices for improving care among patients with chronic conditions.
“Better care, smarter spending, healthier people.” Those were the goals set forth by the Centers for Medicare and Medicaid Services in September when it unveiled plans for a five-year federal experiment to gauge the effectiveness of expanded medication therapy management for Medicare patients.