New parents undergo lasting changes in terms of what they look for from their personal care products once they have children, according to new insights from pregnancy and parenting resource BabyCenter’s “2017 Skincare and Bathtime Study,” which was shared exclusively with Drug Store News.
Consumers are starting to see the light after years of ignoring warnings that sun exposure poses a health risk and hastens aging, with overall category sales rising 6.7% for the 52-week period ended May 14 across multi-outlets, according to IRI.
The Vitamin Shoppe for the past year has been steadily redefining the brick-and-mortar experience for natural health shoppers via its latest store prototype, the Brand Defining Store, attracting three times the number of first-time customers through its doors.
Probiotics are one of the better-selling categories within the VMS space, with more consumers researching probiotics online and coming to the store with a specific brand in mind, according to i-Health market intelligence.
What can retailers do to create a better proposition for the New General Market? Where are the opportunities? How can retailers and brands work together to cultivate New General Market consumers and foster their success? These were the key questions executives at the third annual New General Market Summit faced in a series of vendor panel discussions.