DSN had an opportunity at McKesson ideaShare to talk to Eyad Farah, senior director of retail product development at McKesson U.S. Pharmaceutical, about McKesson’s digital strategy for retail pharmacy and helping pharmacies leverage mobile and digital technology to engage, support and retain patients.
Recognizing the important role that community pharmacy plays, McKesson has long focused on providing solutions to help pharmacists improve patient adherence and enhance patient outcomes as evidenced by programs and solutions offered through McKesson Patient Relationship Solutions (MPRS). However, the growing understanding of pharmacists’ impact on adherence and its importance in today’s evolving healthcare landscape has validated pharmacy based solutions as McKesson bolsters its portfolio of tools.
On the final day of meetings at McKesson’s ideaShare 2014 Wednesday morning, Ann Richardson Berkey, McKesson SVP public affairs, reviewed the key political issues impacting pharmacy today — from controlled substances to provider status — and closed the session with an interview with Florida Rep. Matt Hudson, R-District 80.
They say the early bird catches the worm, and that was definitely the case as attendees of this year’s McKesson ideaShare conference arrived at some early morning continuing education courses last week that were geared toward enhancing the pharmacy as a business and improving patient outcomes.