There is a sharp spike in cough-cold promotion across retail circulars in the back-to-school season, according to an analysis of circular retail promotions provided by ECRM, as moms prepare their families for the inevitable season of sniffles and sneezes with the coming school year.
The Centers for Disease Control and Prevention acknowledged early on in the 2014-15 season that this year’s flu shot didn’t match up well with this year’s predominant H3N2 flu virus, which set the stage for a strong season. Annual sales of cough, cold and flu remedies were on the rise for the first two months of the season.
Generic drug prices are going up. Spurred by market opportunities, short-term market exclusivity for some newly launched single-source generics and rising costs for manufacturing, quality control and raw materials, me-too drug manufacturers have escalated a series of price hikes, some of them significant.
CareCam Health Systems is looking to revolutionize chronic care management and improve health outcomes with its patient-driven software solution that goes above and beyond teleheath to leverage the power of behavioral science, mobile technology and video. Enter vHealth.
Shelf talkers, power wings, corrugated cardboard displays — these have all been used to great success in promoting sales at the shelf or in the aisle. But as more and more consumers walk those aisles with a smartphone or tablet in hand, or shop the store from the convenience of their desktop, digital collaboration between retailer and supplier may represent an extremely lucrative method to sway that in-store purchase on top of traditional POP.
Menasha Packaging has teamed up with Shelfbucks, an in-store beacon promotion and Smart Display platform, to transform how retailers and consumer packaged goods companies engage with customers via a beacon-based platform that brings the power of the Internet to shelves and displays.