10/16/2017 - 2:30pm

In the third of their 10-part series, Sara Jones and Nick Vaus examine the potential benefits — as well as the potential pitfalls — that increasing consumer technology adoption present to brands. 

10/12/2017 - 2:02pm

There is enormous opportunity on the table around hemp-based wellness products, which could become a sizeable slice of an overall $100 billion medical marijuana pie, Kelly Coughlin suggested.

10/11/2017 - 3:18pm

Delivering the final keynote address, Michael Dart served up a playbook marketers can use to appeal to generation Z, the demographic cohort behind millennials, as they come of age.

10/10/2017 - 2:08pm

L2 Inc. reviews how digital supports personalization, product development and consumer outreach in new and innovative ways.

10/09/2017 - 3:14pm

Digital represents the future of both merchandising and marketing, as evidenced by emerging digital-only brands.

10/09/2017 - 1:26pm

OTC doesn’t seem to acknowledge an essential truth – OTC is in the consumer business, not the pharma business. It’s not selling drugs, it is selling brands.

10/06/2017 - 3:15pm

Colleen DeCourcy, chief creative officer for Wieden+Kennedy told attendees of the Emerson Group's Emerson Group 10th Annual Retail Industry Day that catching lightning in a bottle comes down to two key elements.

10/05/2017 - 2:52pm

Leading the all-star lineup of Emerson's 10th Annual Retail Industry Day was Marcus Lemonis, the retail "fixer" who hosts "The Profit” on CNBC.

10/02/2017 - 2:30pm

The inexorable rise of digital technology and an attitudinal shift towards wellness and prevention finds consumers starting to think very differently about how they manage their health — and Sara Jones and Nick Vaus kick off their 10-piece series on “10 Uncomfortable Truths that OTC has to deal with to survive and thrive in the 21st century.”