With probiotic supplements consistently registering double-digit sales increases in recent months, suppliers are expanding their lines of these immune-boosting formulas. Among the most recent new products is iHealth’s Culturelle Advanced Immune Defense.
The National Association of Chain Drugs Stores celebrated Albertsons/Safeway and Kinney Drugs for the companies’ political advocacy and grassroots activities at NACDS Total Store Expo, Friday evening at the NACDS Political Involvement reception.
With the explosion of online shopping, consumers need more of an incentive to go to drug stores. Digital health and wearables have the potential to draw more in-store consumers, according to Deborah Weinswig, head of Global Retail and Technology, and Anne Marie Stephen, CEO and founder of Kwolia.
Paris Presents is confident enough in its products to hire spokespeople who talk about competitive makeup brushes. While that might seem risky, it is all about presenting the real story to discerning millennials and other consumers who prowl online product reviews.