Today’s retailers are increasingly going high tech, embracing the latest technologies to further elevate the in-store shopping experience. This trend is especially evident in the beauty and fashion space — and for good reason. Such technologies enable shoppers to easily “try before they buy” and quickly access product information.
The old adage may claim that “beauty is only skin deep,” but what today’s retailers are realizing is that beauty is as deep as the customer experience. This has given rise to a heightened focus on new services, higher-end offerings and staffing beauty departments with specially trained beauty advisers.
Are we in the midst of a beauty revolution? Perhaps. It is no secret that the ever-changing beauty category is all about trends, but one could argue that we are embarking on an especially interesting time in beauty as technology is changing the way consumers shop and new innovations strive to break through the noise.
Considering that 90% of families’ healthcare decisions are made by women, and that women account for 93% of overall consumer spending on OTC pharmaceuticals, according to Greenfield Online for Arnold’s Women’s Insight Team, identifying and delivering on women’s aspirations is a crucial factor in the success of self-care healthcare items.