Three-in-four pharmaceutical companies are looking to derive greater value from the influx of healthcare information that includes anonymized electronic medical records and other real-world data, according to a report issued by the IMS Institute for Healthcare Informatics on Wednesday. New investments in a range of commercial operations applications — such as customer relationship management, social media or integrated multi-channel marketing solutions — were cited by more than 70% of respondents as a priority.
Building on the 2013 introduction of Snickers Bites and Milky Way Bites, Mars Chocolate North America added three new flavors of unwrapped, bite-sized treats: Twix Bites, 3 Musketeers Bites and Milky Way Simply Caramel Bites.
Shaving trends among men — or rather the lack thereof — has shaken up the razor segment a bit as more men are opting to sport facial hair, but manufacturers remain optimistic as they churn out new innovations and see a decline of “loaded pantries” on the horizon.
Although the United States is still waiting for final practical guidelines from the Food and Drug Administration about the launch of biosimilars and the standards required to meet the threshold of interchangeability, the rest of the world seems to be barreling forward with the development and launch of these important medicines.
There is a reason retailers raised the profile on sleep with Procter & Gamble’s introduction of Vicks’ ZzzQuil. In fact, there are 123 million reasons — that’s how much the brands generated across tablets and liquids in 2013.