New research commissioned by Procter and Gamble’s Gillette Venus brand is finding that a comfortable shave can make women feel more confident.
Beauty Product Market
Honest Beauty is set to hit shelves March 26 with more than 30 products across skin care, hair care and makeup, including the company’s Truly Kissable Lip Crayon and Refreshingly Clean Gel Cleanser.
With the new program, shoppers will be rewarded for their purchases and be provided philanthropic opportunities, allowing them to donate rewards points directly to charities among the brand’s Women of Worth honorees.
From March 22-28, the company’s facial care and cosmetics offerings will be 25% off, and stores will offer a limited-edition, $18 beauty bag on March 24.
On the heels of its introduction into mass, the natural deodorant company has launched its latest stick deodorant scent, Charcoal + Magnesium, with three new scents planned for April.
Coty’s VP creative and integrated communications, Sam Southey, said that selecting a new creative agency is part of Coty’s strategy to drive a new level of insights and consumer engagement in the aftermath of the company’s merger with Procter & Gamble’s specialty beauty business.
CVS Pharmacy is keeping up with beauty trends with plans to bring four tough-to-find brands to its shelves this spring, several of which will be CVS exclusives.
Allergan, as part of its See America initiative to fight preventable blindness in the United States, rolled out its new video featuring actor and hip-hop artist Common.
Johnson & Johnson’s Le Petit Marseillais body wash brand is coming across the pond and the company is reportedly promoting the brand with a focus on digital and social marketing initiatives.