Vaseline's new Intensive Care Cocoa Radiant Smoothing Body Butter can be found in food, drug and mass retail locations nationwide.
Beauty Product Market
The company has also launched a commercial featuring the model to accompany this annoucment.
One shade is meant to channel a sophisticated and glamorous vibe, while the other draws inspiration from the edgy looks of the 90’s.
The company will feature the "High School Musical" film series star in beauty campaigns and launch an 18-piece face and eye collection in early 2018.
The joint venture will officially launch in December with new activations and a global rollout in early 2018.
When it comes to beauty products these days, it is as much about what the experts say — especially online bloggers — as to what the companies themselves are marketing.
Officials at the Global Marketing Development Center said retailers can capitalize on the expected uptick in sales with smart, innovative products and merchandising.
Spotify and Shopthat look to bridge the gap between celebrity, beauty influencer and consumer.
The AR-powered mirror features custom beauty looks consumers can try-on virtually.
The facial tissue brand has partnered with the non-profit and the Rainforest Alliance to ensure all products come from responsibly managed forests.