The U.K. OTC market is, as the Brits would say, brilliant. For North American brand owners, it’s always on the list of attractive potential markets. Complex and unique, there are two “B”s that stand out — Boots and Brexit.
Mexico, a NAFTA member since 1994, is not the distant neighbor it once was. Present political posturing aside, it’s long been a challenging relationship. But today’s Mexico is also a great consumer market.