Homeopathy line targets baby

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Hyland’s in August introduced an entire line of products that fall under a new Hyland’s Baby brand identity that appeals directly to concerned moms. All told, eight products fall under that new branding, including the company’s recently relaunched Hyland’s Baby Teething Tablets and the new Hyland’s Baby Cough Syrup. Drug Store News caught up with Hyland’s president Dale Nepsa to discuss the line launch.