Duane Reade's social gaming partnership looks to drive foot traffic and a little fun
Audio Q&A: Drug Store News sat down with Duane Reade's Calvin Peters to discuss the launch of Ingress. Ingress is not only the next evolution of social gaming — the mobile platform uses location-based services to help bring the game to life in the physical world — Ingress is also the next evolution of social retailing. That's because Duane Reade partnered with the game's creator Niantic Labs to help drive foot traffic into the drug store. DSN caught up with Duane Reade's PR/online manager Calvin Peters, for some insights as to how this platform can be used to help drive sales.