As drug stores scale up, beauty departments stand out

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Audio Q&A: As drug store chains like Walgreens, Duane Reade, Rite Aid and Bartell Drugs — not to mention a few independents as well — go upscale, one of the noticeable changes they make is to the beauty department. But a key element, beauty futurist Jeanine Recckio told DSN, is "retailtainment." In other words, beauty should be fun, and as more pharmacy retailers understand that, the line that divides their beauty departments from those of specialty and department stores will become increasingly thin.

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