Bringing success to product launches

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AUDIO Q&A: Hamacher Resource Group VP Dave Wendland explores some of the pitfalls to avoid in launching a new product to market and offers measures companies can take to improve their innovation success rates in this interview with DSN. New product launches may be the lifeblood of the health-and-beauty aid industry, but most new product introductions reach only a modicum of success. Wendland also discussed the topic in his recent blog, "New product launches: Lessons for success."