Focusing solely on patients that did not receive a flu shot in 2011, the recent AccentHealth data indicate a net increase of 11 percentage points in the number who will vaccinate in 2012. And while there appears to be a greater propensity to receive a flu vaccination among patients 45 and older, “the younger audience segment is still an important area of focus and opportunity of market growth,” noted AccentHealth VP market research Natalie Hill. Only half of adults younger than 45 years old reported they will receive the shot this year.
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Patient Views is a new, exclusive consumer insights feature that will be appear in every edition of DSN magazine and the daily e-newsletter DSN A.M. If you could ask 4,000 patients anything at all, what would it be? Send your questions to firstname.lastname@example.org.
Source: AccentHealth. To view the demographic breakdown of participants, click here.