You ''butter'' believe it: I Can't Believe It's Not Butter! launches new product

ENGLEWOOD CLIFFS, N.J. Unilever's butter alternative is now ideal for baking.

I Can't Believe It's Not Butter! Cooking & Baking sticks taste and bake just like butter and are made with a blend of nutritious oils so they have 50% less saturated fat than butter, zero grams trans fat per serving and no cholesterol.

In addition to the new product launch, personal chefs Jamie and Bobby Deen are challenging Americans to "Bake It To Believe It", which offers consumers a money-back guarantee if they don't agree that I Can't Believe It's Not Butter! Cooking & Baking sticks taste and bake like butter in their favorite recipes.

The offer, which began March 15 and ends June 30, 2009, consumers can log on to www.BakeItToBelieveIt.com. Once inside, consumers can explore Jamie and Bobby Deen's virtual kitchen, explore new mouthwatering recipes and even bake with the Deen Brothers for a chance to win great prizes.

The new sticks are available at retailers nationwide with a suggested retail price of $2.99.

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