MINNEAPOLIS — Yoplait yogurt announced on Friday a new, more vibrant packaging design with more pronounced health benefits for its Go-Gurt brand yogurt to hit store shelves.
Go-Gurt's new packaging design features new health messaging on the outside of the box, including labels of no high fructose corn syrup and that it contains natural flavors and colors.
"Our consumers expressed their need for a product that doesn't contain high fructose corn syrup for their kids and we listened and acted," said Justin Conzemius, Yoplait associate marketing director. "For the past year, we have been working on a product that would achieve those goals, yet continue to deliver a product that kids found fun and delicious."
"We know that sugar is a concern for parents and that parents desire more natural products," said Melissa Haase, Yoplait research and development. "While there were hurdles with the new reformulation, we were also able to reduce the sugar by 1 gram and lower the calories from 70 to 60 calories per serving."
While maintaining the same taste and a healthier formulation, Go-Gurt also provides a good source of calcium and at least 10% of the daily value of vitamins A and D per serving.
Go-Gurt is available in 8- and 16-ct. package varieties with a SRP of $2.89 and $4.99 respectively in grocers' refrigerated aisles.
Get connected and follow us on LinkedIn for the most in-depth coverage of drug store news. Join the conversation.