Yes to 'sprouts up' at CVS

NEW YORK — Yes to, a natural skin and hair care brand, announced that its collection of products — which are made with fruits and vegetables — are now available to CVS shoppers across the country.

Products in the Yes to Carrots, Yes to Cucumbers, Yes to Grapefruit, Yes to Tomatoes and Yes to Blueberries collections have "sprouted" up on the shelves of 4,200 CVS locations.

"This expansion is a strategic, and critical lever for driving trial and awareness for Yes to in the US market," said Joy Chen, CEO. "We have not previously been in front of this consumer, and the CVS expansion allows us to educate her about the natural category and the Yes to brand.”

To celebrate the partnership, Yes to will offer in-store promotions and events, as well as displays, ads, price promotions and in-store beauty advisor consults.

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