Yes To Inc. appoints new CEO

SAN FRANCISCO Yes To Inc., the maker of natural beauty products including the Yes To Carrots brand, has appointed former Clorox Co. executive Joy Chen to serve as its CEO.

Yes To's founder, Ido Leffler, will continue to play an active role in the company, focusing his attention on the brand vision, innovation and marketing.

"The appointment of Joy Chen as CEO is a forecast for big things to come in 2010 and beyond at Yes To," stated Leffler.  "With the amazing growth the company has seen over the last three years, I'm so excited to enter into the next phase of our journey.  I look forward to focusing my efforts on bringing more innovation into the company and leading the 'Yes To Movement' to spread positivity with our brilliant consumers, retailers and partners."

In her new role, Chen will oversee the company's expansion of North American and international distribution and will work closely with Leffler and the Yes To team to further build the strength of the brand.

"I am thrilled to be joining Yes To," stated Chen. "The team has done a terrific job in building this business in such a short time.  The brand has so much potential and I look forward to steering Yes To into its next phase of growth."

Chen joins Yes To from the Clorox Co., where she was VP operations of Laundry, Home Care and the Greenworks unit.  Prior to her last role, she was GM for the Laundry unit covering functions such as marketing, sales, innovation, operations and finance. Before joining Clorox in 1992, she worked for Hewlett Packard.

Chen joins Yes To on the eve of the brand's third anniversary. Since Yes To's 2006 launch with six products in 16 stores, the brand has grown to include more than 55 products sold in more than 25,000 stores in 29 countries.

Headquartered in San Francisco, Yes To Inc. produces natural, paraben-free personal care products that combine organic fruits and vegetables with Dead Sea minerals. In addition to the Yes To Carrots brand, the company' portfolio also includes Yes To Tomatoes and Yes To Cucumbers.

A portion of all sales goes to the Yes To Carrots Seed Fund, a nonprofit organization established to assist underserved communities develop organic gardens.

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