Yankee Candle hatches new Peeps candle

SOUTH DEERFIELD, Mass. — Yankee Candle Co. announced the launch of the limited-edition Peeps Marshmallow Chicks candle. The new scent takes inspiration from the colorful Peeps spring candy.

“Peeps is continuously looking for ways to extend our iconic brand to enable our fans to enjoy our beloved marshmallow treats and express their Peepsonality” said Mark Hoffman, senior brand manager for Peeps and seasonal products at Just Born. “By partnering with Yankee Candle this Easter, we are able to bring consumers a product that fuses two American favorites into one unique, sweet-smelling product.” 

To celebrate the launch of the new candle, along with the return of the top-selling Bunny Cake scent, the company is hosting in-store events on March 15, offering everything from photo opportunities and decorating tips, to the chance to win prizes.

The festive candle is available now, for a MSRP of $27.99, at more than 500 Yankee Candle retail locations, YankeeCandle.com, as well as specialty retailers and gift shops.

 

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