NEW YORK — Amazon.com has set up a pop-up store within a San Francisco mall where it is selling Kindle tablets and e-readers, as well as branded covers and power adapters from vending machines, according to a report in The Wall Street Journal published Friday.
And though Amazon.com had expressed no immediate plans to establish a brick-and-mortar retail outlet, WSJ observed that the pop-up store may be representative of what a future retail outlet might look like.
The miniature store was staffed by two employees and featured Kindle Paperwhite e-readers on display.
Citing one of the employees at the location, WSJ reported that the pop-up store would close after two weeks.
An Amazon spokeswoman told WSJ that the temporary stores were in a handful of malls as part of a marketing campaign.