WSJ: sets up shop in San Francisco mall

NEW YORK — has set up a pop-up store within a San Francisco mall where it is selling Kindle tablets and e-readers, as well as branded covers and power adapters from vending machines, according to a report in The Wall Street Journal published Friday. 

And though had expressed no immediate plans to establish a brick-and-mortar retail outlet, WSJ observed that the pop-up store may be representative of what a future retail outlet might look like. 

The miniature store was staffed by two employees and featured Kindle Paperwhite e-readers on display. 

Citing one of the employees at the location, WSJ reported that the pop-up store would close after two weeks. 

An Amazon spokeswoman told WSJ that the temporary stores were in a handful of malls as part of a marketing campaign.



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