BEVERLY HILLS, Calif. — Wolfgang Puck's iced coffee is making its way to Fresh Market and Kroger stores.
WPIC, an organic, kosher and 120-calorie beverage, will arrive in Fresh Market and Kroger banner stores this June. The brand, which was developed by celebrity chef Wolfgang Puck and Woodway Beverage Partners, initially launched in 2009.
WPIC is available in single-serve bottles and four packs, the companies said.
“The timing for the national rollout is perfect as summer is a prime time for bottled coffee drinks," Woodwat Beverage Partners president Craig Lieberman said. "We’re receiving daily validation from consumers that Chef Puck has created a terrific, low-fat beverage, which is a welcome alternative to the overly sweet or bitter taste found in other packaged coffee drinks.”