CLEVELAND — WorkPlace Impact, a marketing company that targets consumers directly at work, announced results for first quarter 2014. It was a record period for the company, the company said, with year-over-year revenue growth of 106%. Segmented by category, year-over-year revenue gains include:
- Consumer packaged goods: 330%
- Restaurant: 47%
- Retail: 16%
WorkPlace Impact combines traditional and new marketing approaches to reach more than 57 million working consumers in a permission-based network of over 844,000 U.S. businesses. Its roster of clients includes such household names as Starbucks, Campbells, Buffalo Wild Wings, McDonald's, Rite Aid, Walmart and Macy's.
“Our first quarter performance this year conveys our fellow marketers’ confidence in putting brands to work in the American workplace,” said Shelly Sekki, president, WorkPlace Impact. “Our mix of tried-and-true as well as new marketing methods like experiential consistently drives results for our clients. As marketers experience measurable ROI through our programs that target at work consumers, we see this first quarter success as an indicator of a banner year ahead.”