Word of mouth: GSK helps people brush up on their oral health care

GSK’s WealthOfOralHealth.com generates a customized oral health plan for consumers based on their answers to a brief online survey.

PITTSBURGH —GlaxoSmithKline Consumer Healthcare has launched a first-of-its-kind online resource for people seeking oral health education and personalized oral care plans for each family member, after recent survey results indicated that families may not be properly addressing their oral healthcare needs.

By visiting WealthOfOralHealth.com and completing a brief survey, consumers immediately can receive a customized plan for each family member, addressing important conditions ranging from bad breath, cavities, acid erosion and sensitive teeth.

In addition, GSK is donating $1 to Oral Health America for every person who completes a customized oral healthcare plan on the site. The donation will consist of both financial and product contributions of up to $100,000 to help OHA in its efforts to provide oral health resources and products, such as toothbrushes and toothpaste, to underserved communities in the United States.

In March, Richard Day Research conducted on behalf of GSK an online national survey of 1,023 U.S. mothers ages 25 years and older. It found that 69% of surveyed moms believed meeting the specific oral healthcare needs of each family member is very important; however, nearly half of moms (48%) reported using a “one-size-fits-all” approach regarding oral health products in their homes.

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