IRVING, Texas — As part of its 90th anniversary celebration, Wonder bread is gearing up to launch a campaign to honor America's everyday heroes.
The soon-to-be-launched "Wonder Heroes" campaign will select people from 800 submissions to Wonder's Facebook page. The everyday heroes then will appear on limited-edition packages available in stores around Mother's Day, Father's Day, Memorial Day and Independence Day.
"While a long history of memorable marketing campaigns has helped Wonder soar to iconic status, the real secret of its enduring appeal is continuing to be at the forefront of countless innovations — from packaging to nutrition enhancements — that have kept it relevant among consumers and have had a lasting impact on the bread industry overall," said Stephany Verstraete, SVP marketing for the bakers of Wonder. "With the 90th anniversary, we're not only celebrating Wonder's remarkable history, but also its future as a contemporary brand that listens to the changing needs of its consumer. More of the best things since sliced bread are, in fact, yet to come."