Wonder Bread introduces Smartwhite

IRVING, Texas Wonder Bread is getting smart with its newest product: a bread with the taste and soft texture of white bread but with the fiber of 100% whole wheat bread.

Wonder's Smartwhite bread is a great solution for families who prefer the taste of white bread and who are looking to fit more nutrition into their overall diet, Wonder Bread said. The bread contains 5g of fiber per serving, in addition to calcium, iron, vitamin D and folic acid. Each slice contains 50 calories.

"Many families who enjoy the taste of white bread are looking for options that offer increased nutrition," said Stephany Verstraete, VP marketing. "The Wonder Smartwhite launch highlights Wonder's focus on providing parents with great tasting, nutritious options from a brand they know and trust."

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