Wisconsin Pharmacal and Coleman introduce personalized first aid tins

JACKSON, Wis. — Wisconsin Pharmacal, in an exclusive licensing partnership with the Coleman Co., has introduced unique, individualized first aid tins. Each tin contains commonly used first aid components including bandages, antibiotic ointment, antiseptic wipes and more, and comes packaged in a nostalgic, brushed-metal tin case with an embossed first aid cross adorning the lid.

"Our new Coleman first aid tins are a fresh approach to first aid," said Andy Wundrock, senior VP of sales and marketing for Wisconsin Pharmacal Company. "The novelty of the tin case is a real draw to consumers. That, combined with their convenient size, all-purpose contents and low price points make them a great buy for everyone, not just the serious outdoorsman."

That "convenient" size is uniquely packaged in 4 pocket-sized varieties — Personal Survival, All Purpose, Outdoor Essentials, and Fishing — none exceeding 3x5 in. The smallest tins contain 24 essential pieces while the largest includes 74 pieces. The tins carry a suggested retail price of $4.99 to $6.99. You can find out more by visiting www.ColemanFirstAid.com.

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