Winners of the Crest + Oral-B Pros in the Profession award to head to Germany

CINCINNATI — Crest + Oral-B for Dental Professionals is celebrating its four registered dental hygienists Pros in the Profession award winners by sharing an exclusive grand prize trip to the Oral-B Innovation Center at Kronberg, Germany.

The Pros in the Profession award program acknowledges dental hygienists for the pivotal role they play in their patients’ lives and their personal commitment to promoting good oral health. Since September 2013, four RDHs have been awarded; a $1,000 monetary prize, a recognition plaque, features in dental trade publications and the company web site, and most recently, an all-expense paid trip to the Oral-B Innovation Center at Kronberg, Germany.

“Throughout the third year of the Pros in the Profession award program, Crest + Oral-B received some of the most outstanding nominations from dental hygienists across the country,” stated Kathleen Judkins, brand manager, P&G professional oral health. “The four winners of this program: Michelle Vacha, Heather Steich, Mallory Edmondson and Amy Kinnamon, dedicate their lives to go above and beyond the call of duty for their patients and their community, everyday. We are excited to share the latest innovations from Crest + Oral-B to further their knowledge and patient care through their tour of our R&D facilities.”

During the trip to Kronberg, the winners will experience sessions with the Innovation Center’s historians, tours of the facilities – including P&G’s Digital Plaque Image Analysis machine, a sensory experience and the robotics center. This allows the winners to experience, first-hand, Crest + Oral-B’s patient-based solutions, which help dental professionals provide the best care for their patients’ oral health. As a final stop on the tour, the American hygienists will meet with German hygienists at the center’s dental office to share their respective professional experiences.


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