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Winn-Dixie expands gift card assortment

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JACKSONVILLE, Fla. Winn-Dixie is offering its customers an extensive array of gift cards that can be used for any occasion. The company has been steadily building its large assortment to help its customers year round.

The gift cards can be purchased in amounts that range from $10 to $100, covering such stores as Blockbuster, Applebee’s, Borders Books, Starbucks, and many more.

“Our gift card mall provides Winn-Dixie customers access to over 80 popular national brands, all available in one convenient location,” said Rich Romano, prepaid sales manager for Winn-Dixie.  “From food and fashion to travel and music, we have a gift card to fit everyone’s holiday wish list."

According to Comdata Stored Value Solutions annual survey of U.S. consumers, one-third of all gift cards purchased last year were purchased for children or teens, and of those who have purchased gift cards for children, 35 percent were the recipient’s parent, and 30 percent were aunts and uncles.  The company also notes that the average gift card purchaser expects to spend $203 on gift cards this holiday season, up from $186 in 2006.

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