JACKSONVILLE, Fla. — Winn-Dixie Stores has announced that it will convert all SaveRite-branded grocery stores to conventional Winn-Dixie-branded stores and discontinue the SaveRite banner.
"Phasing out the SaveRite banner makes sense and supports Winn-Dixie’s neighborhood marketing strategy," Winn-Dixie chairman, president and CEO Peter Lynch said. "For several years, Winn-Dixie’s business strategy has placed an emphasis on merchandising to the needs, tastes and preferences of local yet diverse neighborhoods, which means we strive to customize our product assortment to fit the lifestyles of the communities we serve. By aligning all 484 stores under one Winn-Dixie banner, we will be able to ensure a more consistent shopping experience for all of our guests — regardless of the type of neighborhood in which we operate.”
Six SaveRite locations in two states will convert to the Winn-Dixie store format:
Two stores located in Jacksonville, Fla. (1012 Edgewood Ave., and 201 W. 48th Street);
One store located in Orlando, Fla. (3201 W. Colonial Dr.);
One store located in Tampa, Fla. (2525 E. Hillsborough Ave.);
One store located in Hattiesburg, Miss. (4400 Hardy St.); and
One store located in Laurel, Miss. (170 Beacon St.)
The conversion from SaveRite to Winn-Dixie will take roughly four months and should be complete in the fall, the company reported. SaveRite stores will remain open to serve guests throughout the conversion process. All current SaveRite team members will remain in the store locations as new Winn-Dixie team members.
The conversion from SaveRite to conventional Winn-Dixie stores will increase the number of available products in the stores as well as provide guests with value and meal solutions like “Make-A-Meal” and “What-A-Deal” promotions, the company reported.
Former SaveRite guests will be able to sign up for a new Winn-Dixie Customer Reward Card, which will provide instant discounts on thousands of items, specially-marked throughout the store. Guests can still use manufacturers' coupons for additional savings, but also will be able to enroll in the Winn-Dixie’s Baby Club program and Upromise’s college savings program.
With the new Winn-Dixie Customer Reward Card, guests who shop in Jacksonville and Tampa, Fla., will be able to enroll in the Fuelperks! reward program.