Winn-Dixie carries out 'Neighbors Helping Neighbors' program for earthquake relief efforts

JACKSONVILLE, Fla. Winn-Dixie Stores on Thursday implemented its "Neighbors Helping Neighbors" program in all of its 514 stores to help support the American Red Cross disaster relief efforts in Haiti.

"Neighbors Helping Neighbors" allows Winn-Dixie customers to donate to the Red Cross by simply indicating the amount of their choosing (between 50 cents and $500) at the cash register. The cashier will automatically add that amount to the total bill.

"Many of our customers and associates have loved ones who have been affected by this tragedy," stated Mary Kellmanson, group VP marketing. "This program allows Winn-Dixie, along with the community, to take part in the crucial relief effort."

Additionally, the Winn-Dixie Foundation and the Western Union Foundation have partnered to donate $200,000 to the American Red Cross International Response Fund. Western Union, through its global foundation, has activated its Agent Gift Matching Program in support of Haiti, matching one-for-one Agent donations from around the world.

Login or Register to post a comment.