RACINE, Wis. — SC Johnson's glass cleaner brand is marking a milestone: its 75th birthday.
To celebrate its more than seven decades in the market, Windex is looking back through history and inviting families to share their "traditions and shining moments" on the brand's Facebook page. As part of the campaign, Windex has enlisted three moms to spark conversations and inspire new ideas through the brand's Facebook page, Twitter and their own personal blogs. The goal: to encourage others to talk about their traditions and also offer families resources to help bring these traditions to life.
"The Windex brand has been a part of the American household for 75 years, which we think creates a nice connection between timeless family traditions with how the brand's heritage has evolved," said Kelly Semrau, SC Johnson SVP global corporate affairs, communication and sustainability. "Few brands have stood the test of time, which is why we want to hear from the families who have helped make the Windex brand the icon it is today."