Whataburger enters retail market with condiment line

SAN ANTONIO — Today, at the Whataburger Family Convention, a biannual gathering of more than 2,000 Whataburger attendees, CEO Preston Atkinson announced Whataburger will launch into retail stores for the first time by bottling its line of condiments — Fancy Ketchup, Spicy Ketchup and Original Mustard — making them available exclusively at all Texas and Mexico H-E-B stores this summer. H-E-B will also add a new product based on Whataburger’s iconic brand called Whatafries.

H-E-B will carry both of Whataburger’s ketchup varieties, Fancy Ketchup and Spicy Ketchup, in 20-ounce bottles and its Original Mustard in 16-ounce bottles.

“H-E-B aisles are about to include more Texas favorites,” said Atkinson. “Our condiments have become nearly as popular as our famous burgers, and with so much customer demand to get their hands on our special ketchup and mustard in larger quantities, it was only logical to bottle them up and make them available first through such a well-respected retailer like H-E-B.”

H-E-B is also launching a new product called “Whatafries” that leverages Whataburger’s legendary brand. The H-E-B product is a potato chip version of the french fry, cut from real potatoes and available in a 7.4-ounce bag. These french fries are ready to eat straight from the bag. Original Flavor H-E-B Whatafries will debut this summer on the snack aisle exclusively at H-E-B stores.

 


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