'Life...supplemented' rolls out America’s Wellness Challenge

NEW YORK The Council for Responsible Nutrition has been fighting the good fight for supplements on three fronts: legislative, regulatory and, perhaps most important, consumer. And this is only the latest example.

And it’s a pretty key example. Because while Baby Boomers are tech-savvy, not all of them are tweeting or have an account on Facebook. But their someday caregivers do. And raising awareness around a total approach to wellness — healthy diet, supplements and exercise — will only bode well for the future as those someday caregivers begin tweeting about reducing risk of heart disease, or promoting a healthy immune system, for themselves.

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